Echelon 2011

Echelon 2011 will be a two-day, double-track event that happens in Singapore in June with an expected attendance of more than 1,000 delegates; a demo pit of more than 40 startups and companies; and workshops and fringe events.

Day 1

Echelo 2011


I visited some start-up company booths:

  • Roadhop: searching for bus stations,
  • Movend: meet Zi Yong and Tiang Lim Foo
  • Epsilon mobile: founded by Vo Hoang Hai
  • Fetch fans: location based targeting. analytics.
  • Playmoolah: no virtual money, with measurable goals. content provider.
  • Makit,,Flightmedia,…

Meet with Toan, Jason, Trung Hieu and Quang Vinh. Great to meet these guys. Impressive with Notabasement. A Vietnamese branding start-up likely.

I have to confess that I am interested in many things. I attend CS3216 lecture of prof Ben Leoung. I always contemplate that people judge you based on what you do. I just regret that I didn’t have many free time in my school to pursue my real interest. I hate the rigid scheme NUS opts to my curriculum.

Come on, I need more free time to empower and prove myself. Whoever on Earth could imagine that now I studied connecting wire on breadboard and soldering, given the fact that half a month later I will start web programming.

Pissed off because of EE2001 schedule. I have to sacrify the whole morning session tmr to finish the lab. Hopefully can catch up with Echelon at 4pm. Can’t wait for the party bar @Clark Quay.

Day 2

Undoubtedly Playmoolah beats other startup and win the competition.

Parents pay a fee online to use PlayMoolah, which also offers a subscription service. These are the company’s two main revenue streams at present. The company raised an initial round of funding from undisclosed investors in December and is now looking more angel investors. It hopes to partner with banks and find developers, which says Lee, is a significant challenge. “You can’t just hire developers. They must understand our company’s vision and love what they do,” she says.

Unsurprisingly my boss is partner with Playmoolah. She also gave some thoughts in panel discussion of education. Remember that main users are children and teachers. Building content management is necessary but not the thing we wants first. Make a cool thing and people will love it anyway.

One more thing: the culture will represent you. It makes you unique and outstanding. At the end of the day, building my portfolio is the most essential thing.

Self awakening dreams

Sometimes I feel lost.

Lost my faith. Lost my motivation. I couldn’t keep myself as strong as I was.

And there were those dreams. I called them self awakening dreams, because they happened when I was sleeping, but I totally aware that I can awake anytime in the middle. Yesterday I just drank a cup of milk tea in late evening, then I suffer from sleep deprivation the whole night.

Binh Duong Valley

I dream about that. If I don’t have any good ideas, then bring ideas to other people also a good way. The most important thing is not being too smart, but knowing and creating network with smart people. This dream was inspired by a time I met Johan, e27 cofounder. He started e27, a blogging blog focused on tech start-up in Asia. Through this blog, e27 organised many events related to technology and start-up. I wonder why don’t we have similar incidents in Vietnam.

Pitching ideas in Vietnam to start up is normal, whereby many youths are seeking their own way to make $$$ apart from the traditional way. I want to emphasize on technopreneurship, which is prevalent in Singapore. The apparent difference  is that Singapore tech start up focus on Asia and global market, whereas Vietnamese entrepreneurs are more inclined to local market, with 80 million potential customers. It is good to develop based on local market, but I cannot see any future global extension of Vietnamese IT brand if no actions are yet to implement. Outsourcing is cheap labour, in fact Vietnam cannot do better than India. I see there is no point to content with the fact that Japanese IT companies design the framework, and the testing and individual parts are outsourced to FSoft.

Vietnam should create a free zone with fully support for young entrepreneurs and small companies. The vision is building companies with global expansion. We have a lot of Vietnamese overseas, why don’t we hesitate to put small stepping stones first?

Binh Duong Valley, it comes after many night I contemplated where is the right place with such expectation. I choose Binh Duong because it is the ideal cities for new companies, with a lot of support industry infrastructure.

Everything starts with a dream.

The line between what we are dreaming, the perfect world, with the imperfect things we faces everyday is undeniably unreachable. but who knows we can do more than we thought. Hence,  people’s determination is the strongest will to help us achieve anything we dream.